An targeted go-to-market (GTM) strategy is not just a fad; it's a necessity for sales teams aiming to thrive.
Account-centric GTM is the roadmap that guides sales teams towards the most lucrative opportunities, ensuring they stay agile and effective in a rapidly evolving market environment. The result is a streamlined approach that enables sales leaders to not only close more deals but also close them faster.
Drive informed decision making
By integrating and enriching both first-party and third-party data, sales professionals are enabled to make informed decisions that drive success. This eliminates guesswork, allowing you to focus efforts on accounts with the highest potential, streamline workflows, and maximize the impact of interactions.
Terminus drives increased meeting volume, faster pipeline velocity, and larger average deal size.
With accurate and comprehensive information at their fingertips, sales leaders gain the confidence to pursue the most promising accounts. With unlocked understanding of the unique intent and demand of target accounts, sales teams are empowered to close deals faster.
Make your team look great. Learn how.
Optimize go-to-market at every stage
Companies’ disproportionate focus on new business is understandable, but it’s not enough to hit revenue goals on its own. Let us show you what you can do across the entire revenue flywheel with the right resources and impeccable timing.
- Brand Awareness
- Build Pipeline
- Accelerate Pipeline
- Retain Customers
- Expand Customers
Whether entering new markets or going after a new ICP, a brand-awareness play gets buyers familiar with your brand so that when the time arrives to pursue a decision on a solution, you have a place in that discussion. You can focus attention on cold accounts that would be ideal for your solution, or accounts that are showing intent but haven’t engaged with your brand.
Once familiar with your brand, buyers can enter pre-opportunity nurture programs that can retarget based on interactions with your website and email marketing. You can build a base of knowledge with your prospects, and even include closed-lost opportunities to build pipeline with those most likely to buy.
The right messaging at the right time can get a deal unstuck. You can multi-thread into prospect accounts by engaging the entire buying committee. You can even support high-priority and late-stage deals with 1:1 campaigns. Over time, you’ll see deal velocity and conversion rate between opportunity stages improve as you grow in your ability to move prospects to a decision.
Customer retention isn’t a single conversation at the end of your contract—it’s the entire journey with your company. Get ahead of your renewal conversations with proactive messaging on ROI, product adoption and best practices throughout the entire lifecycle. As your renewal inches closer, get insight into the competitive research they may be doing so you can have more meaningful conversations.
Never hear your customers say “Oh, I didn’t know your company did that” again. Educating your customers exponentially increases your opportunities for cross selling and upselling. Iff you need a way to get ahead of new divisions or business units, Terminus makes it simple.
“Terminus allows us to easily create target account lists by tracking and aggregating first-party and third-party account intelligence data all in one place. Before Terminus, it was extremely difficult to create effective target account lists. Terminus saved us tons of hours manually compiling different data points across multiple platforms. The Terminus modules in Salesforce also make the data more meaningful and digestible. It helps our sales team quickly identify and prioritize accounts and contacts to target. Our sales team also has better insights into customer behaviors and can tailor their outreach based on interests.”
We built a B2B go-to-market platform with marketers in mind. Here’s how we’re different than the competition:
- Best-in-class advertising with 60% lower CPMs and no fixed rates, 85% lower fraud rate and 90% brand safety
- More ad targeting options, including title, department, and contextual
- Privacy compliant and post-cookie proof advertising
- The most native engagement channels of any ABM platform, including conversational marketing, web personalization, LinkedIn, connected TV, audio ads, and more
- Expert digital, strategy, and support teams with years of experience supporting ABM efforts
- Step-by-step playbooks for use cases across the entire customer lifecycle