March 20, 2015
MarTech Spotlight: RingLead’s Formula For Winning At Content Marketing
Recently, I sat down with Amanda Nelson, Director of Marketing, at RingLead to talk about how she uses marketing technology […]
March 19, 2015
How Kevy Uses Account-Based Marketing to Reawaken Zombie Leads
Horror movies and marketers have one thing in common: they’re both good at waking the dead. But while horror flicks are busy […]
March 18, 2015
One.. Two… Three… Blastoff! Recap of TAG Business Launch Semifinal Event
Yesterday, we spent the morning at the Technology Association of Georgia (TAG) Business Launch Semifinal Event. We had the opportunity to […]
February 11, 2015
Email Signatures + Marketing: A Love Story
In the spirit of Valentine’s Day, let’s explore a marketer’s relationship with the corporate email signature. Like a grade school […]
January 6, 2015
Flipping Funnels Weekly: Two Guys Walk Into a Bar, Talking About Account-Based Marketing
This week brings us a variety of account-based marketing articles highlighting various stages of the funnel. A key theme of […]
October 29, 2014
5 Tips for Getting Started with Account-Based Marketing
“I know account-based marketing is important, but how do we actually do it?” This is something I hear all the […]
June 6, 2014
Display Advertising 101: How to Drive Revenue with Digital Ads
Background on Display Advertising Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display […]
