The latest from the go-to-market experts

Search Results for: “email signature”

June 13, 2017

Why Marketing Executives Are Excited About ABM for Employee Email

Simply put, employee email is a natural account-based marketing (ABM) channel. Today, marketers are using a channel they already own with […]

May 23, 2017

How People ACTUALLY Read Your Emails (A Scientifically-Backed Guide)

It’s tempting – after you’ve invested hours upon hours into crafting the “perfect” email marketing message – to imagine your […]

April 26, 2017

Top Trends in Content Marketing and Distribution & How Employee Email Extends Your Reach

Today’s tech-enabled world thrives on content, digested through social, digital and mobile channels. One-time fads have either evolved into mainstays […]

April 20, 2017

13 Punctuation and Grammar Tips To Up Your Email Etiquette Game

Like it or not, you’re being judged. Every day, the people you work with – whether it’s your colleagues, managers, […]

March 3, 2017

When is the Best Time To Send Emails

Tuesdays mornings after 10 a.m. Three things that put a marketer on edge: One, tagging personas; two, tailoring content to those […]

January 17, 2017

How Employee Email Emerged as a Content Distribution Channel in 2016

In today’s marketing landscape, an effective content distribution channel has become just as important as content creation. Some 88 percent […]

December 22, 2016

[Sigstr Shout-Out] 250ok Ups Value in Every Email Send

Business professionals in the U.S. spend an average of 6.3 hours a day checking and responding to email, according to […]

September 8, 2016

Employee Email Vs. Other Content Distribution Channels

Some days, it’s you against the world. Errr, well, maybe your team against the world in the case of marketers. […]

September 7, 2016

10 Email Habits That Annoy Your Customers

Think about all the emails you receive every day. How often do you notice something that is so irritating that […]