The latest from the go-to-market experts

Tag: B2B data

March 19, 2015

How Kevy Uses Account-Based Marketing to Reawaken Zombie Leads

Horror movies and marketers have one thing in common: they’re both good at waking the dead. But while horror flicks are busy […]

June 6, 2014

Display Advertising 101: How to Drive Revenue with Digital Ads

Background on Display Advertising Let’s start with the basics: what is online display advertising? Marketing Land defines it this way: “Display […]