The latest from the go-to-market experts

Tag: B2B data

January 10, 2017

17 Account-Based Marketing Statistics to Know & Love in 2017

Account-Based Marketing (ABM) = Focused B2B Marketing 2016 was the year of category creation for account-based marketing. ABM was added […]

January 4, 2017

The Statistic That’s Killing Your Sales & Marketing Alignment

Here are two B2B marketing stats you’ve likely heard before: [ctt template=”1″ link=”DZ11W” via=”yes” ]B2B buyers don’t contact potential vendors […]

November 15, 2016

Introducing Account-Based Marketing 101 with Jay Baer & Sangram Vajre

For any given B2B sale, 7 to 20 people are involved in the buying process. This statistic comes from KnowledgeTree, […]

December 9, 2015

The Top Account-Based Marketing Tweets From #SDTechX

SiriusDecisions recently hosted their inaugural Technology Exchange in San Francisco. Over the course of two days, the best B2B marketers […]

December 1, 2015

The First-Ever Account-Based Marketing Framework: From the B2B Buyer’s Journey to the Customer Experience

It seems like every time I write something about account-based marketing, it’s the “first-ever.” For example, introducing the first-ever account-based marketing […]

May 11, 2015

Why TrustRadius Recognizes Terminus as a Top Account-Based Marketing Solution

Editor’s Note: This post was originally published on TrustRadius. TrustRadius is the leading review site for business software users. The […]

April 24, 2015

Jon Miller Predicts the Future of B2B Marketing Technology

Jon Miller is a B2B marketing legend. Jon Miller is a man who needs no introduction. But in case you […]

March 27, 2015

MarTech Person Of The Month: Ann Handley

You may have seen one of our recent blog posts promoting an upcoming MarTech event in San Francisco. We are […]

March 24, 2015

What We Learned About Marketing from David Raab (and His Cat)

With a prestigious Harvard degree and 27 years of practical experience, it is safe to say that David Raab knows […]