January 10, 2017
17 Account-Based Marketing Statistics to Know & Love in 2017
Account-Based Marketing (ABM) = Focused B2B Marketing 2016 was the year of category creation for account-based marketing. ABM was added […]
January 4, 2017
The Statistic That’s Killing Your Sales & Marketing Alignment
Here are two B2B marketing stats you’ve likely heard before: [ctt template=”1″ link=”DZ11W” via=”yes” ]B2B buyers don’t contact potential vendors […]
November 15, 2016
Introducing Account-Based Marketing 101 with Jay Baer & Sangram Vajre
For any given B2B sale, 7 to 20 people are involved in the buying process. This statistic comes from KnowledgeTree, […]
December 9, 2015
The Top Account-Based Marketing Tweets From #SDTechX
SiriusDecisions recently hosted their inaugural Technology Exchange in San Francisco. Over the course of two days, the best B2B marketers […]
December 1, 2015
The First-Ever Account-Based Marketing Framework: From the B2B Buyer’s Journey to the Customer Experience
It seems like every time I write something about account-based marketing, it’s the “first-ever.” For example, introducing the first-ever account-based marketing […]
May 11, 2015
Why TrustRadius Recognizes Terminus as a Top Account-Based Marketing Solution
Editor’s Note: This post was originally published on TrustRadius. TrustRadius is the leading review site for business software users. The […]
April 24, 2015
Jon Miller Predicts the Future of B2B Marketing Technology
Jon Miller is a B2B marketing legend. Jon Miller is a man who needs no introduction. But in case you […]
March 27, 2015
MarTech Person Of The Month: Ann Handley
You may have seen one of our recent blog posts promoting an upcoming MarTech event in San Francisco. We are […]
March 24, 2015
What We Learned About Marketing from David Raab (and His Cat)
With a prestigious Harvard degree and 27 years of practical experience, it is safe to say that David Raab knows […]