The latest from the go-to-market experts

Tag: Marketing and sales metrics

February 1, 2017

Featured Account-Based Marketing Stack: PGi

PGi uses account-based marketing (ABM) to sell cutting-edge collaboration software to mid-enterprise companies. PGi is a leader in web conferencing […]

January 10, 2017

17 Account-Based Marketing Statistics to Know & Love in 2017

Account-Based Marketing (ABM) = Focused B2B Marketing 2016 was the year of category creation for account-based marketing. ABM was added […]

January 4, 2017

The Statistic That’s Killing Your Sales & Marketing Alignment

Here are two B2B marketing stats you’ve likely heard before: [ctt template=”1″ link=”DZ11W” via=”yes” ]B2B buyers don’t contact potential vendors […]

December 22, 2016

[ABM Case Study] WP Engine Generated 28% More Opportunities

Chris Long and Mike Sanchez lead account-based marketing programs for WP Engine, a provider of managed WordPress hosting for mission […]

December 15, 2016

How to Measure Account-Based Marketing Success with Terminus

Measuring success with account-based marketing requires a new set of metrics. In order to measure success with Terminus, B2B marketers […]

December 2, 2016

The Cost of Delaying Account-Based Marketing

Before I joined the Terminus sales team in the fall of 2015, I was all about lead-based marketing. Can you […]

November 30, 2016

Chart Industries Uses Account-Based Marketing to Engage Accounts

Identify and reach all the right stakeholders within your target accounts with Terminus account-based marketing. As the Digital Marketing and […]

May 18, 2016

How Kenna Security Expanded their Reach in Target Accounts with Terminus Account-Based Marketing

Customer Testimonial: Kaitlin Stich Senior Manager of Marketing at Kenna Security Kaitlin Stich leads demand generation programs for Kenna Security, a […]

May 11, 2016

Influitive Shortened Its Sales Cycle with Account-Based Marketing

Customer Testimonial: Jim Williams VP of Marketing at Influitive Jim Williams is the VP of Marketing at Influitive, an advocate marketing […]