February 1, 2017
Featured Account-Based Marketing Stack: PGi
PGi uses account-based marketing (ABM) to sell cutting-edge collaboration software to mid-enterprise companies. PGi is a leader in web conferencing […]
January 10, 2017
17 Account-Based Marketing Statistics to Know & Love in 2017
Account-Based Marketing (ABM) = Focused B2B Marketing 2016 was the year of category creation for account-based marketing. ABM was added […]
January 4, 2017
The Statistic That’s Killing Your Sales & Marketing Alignment
Here are two B2B marketing stats you’ve likely heard before: [ctt template=”1″ link=”DZ11W” via=”yes” ]B2B buyers don’t contact potential vendors […]
December 22, 2016
[ABM Case Study] WP Engine Generated 28% More Opportunities
Chris Long and Mike Sanchez lead account-based marketing programs for WP Engine, a provider of managed WordPress hosting for mission […]
December 15, 2016
How to Measure Account-Based Marketing Success with Terminus
Measuring success with account-based marketing requires a new set of metrics. In order to measure success with Terminus, B2B marketers […]
December 2, 2016
The Cost of Delaying Account-Based Marketing
Before I joined the Terminus sales team in the fall of 2015, I was all about lead-based marketing. Can you […]
November 30, 2016
Chart Industries Uses Account-Based Marketing to Engage Accounts
Identify and reach all the right stakeholders within your target accounts with Terminus account-based marketing. As the Digital Marketing and […]
May 18, 2016
How Kenna Security Expanded their Reach in Target Accounts with Terminus Account-Based Marketing
Customer Testimonial: Kaitlin Stich Senior Manager of Marketing at Kenna Security Kaitlin Stich leads demand generation programs for Kenna Security, a […]
May 11, 2016
Influitive Shortened Its Sales Cycle with Account-Based Marketing
Customer Testimonial: Jim Williams VP of Marketing at Influitive Jim Williams is the VP of Marketing at Influitive, an advocate marketing […]
