The latest from the go-to-market experts

Tag: Thought leaders

May 24, 2016

Chatting ‘Bout Account-Based Marketing with Elle Woulfe from LookBookHQ

Elle Woulfe is  self-proclaimed marketing nerd and the VP of Marketing at LookBookHQ. She joined the company just a year ago, but don’t […]

May 18, 2016

3 Ways to #FlipMyFunnel on Customer Success with Lincoln Murphy

[vc_row][vc_column][vc_column_text] Lincoln Murphy is one of the most knowledgeable customer success gurus in the B2B world. He’s helping businesses develop […]

May 11, 2016

Influitive Shortened Its Sales Cycle with Account-Based Marketing

Customer Testimonial: Jim Williams VP of Marketing at Influitive Jim Williams is the VP of Marketing at Influitive, an advocate marketing […]

May 5, 2016

Rules Were Meant To Be Broken: Jeff Perkins Approach to MarTech

Jeff Perkins is a super brilliant MarTech maven who has honed his craft as the CMO at QA Symphony. Here […]

May 4, 2016

How Tipalti Increased Engagement & ROI in Hard-to-Reach Verticals Using Account-Based Marketing

Customer Testimonial: Rob Israch CMO at Tipalti Rob Israch is the CMO at Tipalti, a B2B payments application. It automates the […]

April 28, 2016

Funnel Flipping: Account-Based Marketing Puts Customers First

Editor’s Note: This post was originally featured on OpenView Labs in September 2015. As modern B2B marketers, we’re lucky enough […]

April 21, 2016

How to Expand Your Reach with Account-Based Marketing

Editor’s Note: This post was originally featured on The Funnelholic blog in November 2015. As marketers, one question we always […]

April 19, 2016

How InsightSquared Runs Account-Based Marketing at Scale with Terminus

Customer Testimonial: Joe Chernov VP of Marketing at InsightSquared Joe Chernov is the VP of Marketing for InsightSquared, a sales […]

April 11, 2016

The Future of B2B Marketing with Mathew Sweezey

Mathew Sweezey can see the future of B2B marketing. Mathew Sweezey is the Principal of Marketing Insights at the industry-leading […]