The latest from the go-to-market experts

Author: admin

October 22, 2018

How to Unlock 2X More Engagement by Eliminating Lead Forms

Here at Terminus, we’ve been saying that engagement is the new form fill for a while. We borrowed the phrase […]

October 21, 2018

If Your Favorite Halloween Characters Had Email Signatures

Alright ghouls and gals, it’s time to pumpkin spice up your life with a bit o’ Halloween cheer! From fake […]

October 19, 2018

A Tale of Two Account-Based Marketing Journeys

This post is based off a podcast with Raianne Reiss and Joe Quinn. If you’d like to listen to the full episode, […]

October 16, 2018

Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

Here at Sigstr, we often get asked about our own bold, eye-catching campaign designs. Our bright colors, unique sticker-style illustrations, […]

October 16, 2018

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. […]

October 11, 2018

How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing

As the admin of Sigstr for Sigstr, I’m often asked about our email signature marketing strategy and best practices to […]

October 9, 2018

Email Signature Marketing for a Good Cause

With the recent devastation of Hurricane Florence, our team here at Sigstr has been reflecting upon how marketing technologies can […]

October 4, 2018

How Relationship Marketing Impacts Events

In the video above, Sigstr’s Relationship Marketing and Event Marketing Manager, Bailey Roberts, shares what relationship marketing means to her […]

October 2, 2018

Known Marketing in the Age of GDPR

This Sigstr-authored post was originally published on Target Marketing. The long awaited May 25 enforcement date for GDPR has come and […]