The Latest from the Go-to-Market Experts
December 15, 2016
5 Terminus Customers Recognized for Account-Based Marketing at ABMies
Five Terminus customers won ABMies at the first account-based marketing awards ceremony for B2B companies.
More and more B2B marketers are realizing the impact account-based marketing can have on their organization, and as a result, many are shifting their focus to ABM strategies. To put the spotlight on these account-based marketing leaders and innovators, #FlipMyFunnel hosted the inaugural ABMies awards on the evening of December 7th after the Terminus Untapped customer conference.
The night began with a moving keynote speech from Kwame Johnson, Executive Director of PowerMyLearning, a nonprofit organization dedicated to empowering children through technology and parent and teacher involvement. The ABMies honored the best and brightest in ABM while also serving as a benefit for PowerMyLearning and the wonderful things they’re achieving to enhance childhood education.
It was incredible to see a room packed with account-based marketing practitioners and thought leaders, and there were so many amazing individuals nominated. Our goal at Terminus is to empower B2B marketers to be heroes in their organizations, so it was truly an honor to see our customers recognized for their hard work and success with account-based marketing.
Check out all the Terminus customer who received ABMies:
Top ABM Newcomer
Best Comprehensive ABM Program
Best Account Based Demand Generation Program
Lisa Skinner – Senior Director of Demand Generation at Localytics
Best Customer Retention and Engagement Campaign
Top Female ABM Leader
Congratulations to all the ABMies award winners, and a huge shout-out to our Terminus ABM superheroes!
To learn more about account-based marketing and how it can benefit your business, download the Account-Based Marketing 101 e-book by clicking the banner below.