The latest from the go-to-market experts

Terminus Blog

November 12, 2024

DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing

Combination Propels Launch of Next Generation ABX Platform DANVERS, MA, and ATLANTA, GA, November 12, 2024 -- DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth...

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September 2, 2020

Terminus Welcomes Meagen Eisenberg to Board

…On the Heels of a Record Quarter In spite of the myriad challenges that the world has confronted in 2020, […]

August 26, 2020

Full Funnel Account-Based Marketing Plays: Customer Retention

A full-funnel approach to account-based marketing, which prioritizes your current customers while still growing the top of the funnel, is […]

August 19, 2020

Former Salesforce Marketing Cloud Executive Ed Frederici Joins Terminus as CTO

Building the B2B marketing platform of the future is no small feat. That’s why I’ve hired a CTO who’s done […]

August 7, 2020

4 SaaS KPIs That Marketing and Sales Should Both Pay Attention To

Are marketing and sales at your organization fully aligned? Sometimes, they’re not, despite the fact that the two groups share […]

July 22, 2020

July Release: Introducing the Terminus Engagement Hub

The July 2020 Terminus product release is here and we are excited to announce The Terminus Engagement Hub. We’ve taken […]

July 10, 2020

5 Use Cases For Account-Based Chat

In ABM, personalization and customer experience is king, and Terminus Chat is your queen! The main goal of ABM is […]

July 10, 2020

6 Examples of Using Employee Email as a New Account Based Marketing Channel

“Employee email” is a term that represents the emails you and your coworkers send out of Gmail or Outlook every […]

July 1, 2020

Terminus Tops G2’s ABM Leaderboard for the 10th Consecutive Quarter

The Terminus team has been focused on our customers from the very beginning, which has really shaped the DNA of […]

June 30, 2020

Infographic: The Account Based Marketing Full Revenue Funnel

The underlying principle and key differentiator of ABM is efficient and effective revenue growth, where the goal is to progress […]