November 12, 2024
DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing
Combination Propels Launch of Next Generation ABX Platform DANVERS, MA, and ATLANTA, GA, November 12, 2024 -- DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth...
Read moreAugust 28, 2018
PathFactory’s Playbook to a Successful Rebrand
When employees, customers, and key partners of LookBookHQ woke up on May 8th, a lot had changed. LookBookHQ had launched […]
August 24, 2018
Employee Spotlight: Amber Jedamzik Shows What It Means to Be a SigStar and Trailblazer
Amber first began her career at Sigstr as our Office Coordinator. We envisioned the role being a little bit of […]
August 24, 2018
How to Use ABM to Expand Within Enterprise Companies
In the past, marketing was more madness, less method. Account-based marketing, however, is tactical. Specific. For most organizations, ABM means […]
August 22, 2018
Sigstr: Email Marketing Innovator of the Year
Sigstr is honored to be recognized today by MarTech Breakthrough, proving what Sigstr users have known for years. Employee email […]
August 21, 2018
How to Leverage Behavioral Data to Achieve Personalization at Scale
The most successful ABM programs require a personal touch across multiple channels, but personalization at scale isn’t easy. Creating custom […]
August 16, 2018
How to Survive the Transition to Account-Based Sales Development
Has hitting reset ever been easy? In sales, you can have the most productive month of your career, creating pipeline […]
August 15, 2018
ABMies 2018: Award Winners and ABM Success Stories
I love a good party, especially when that party’s purpose is to honor the best of the best in account-based […]
August 14, 2018
How to Prioritize and Personalize Sales Outreach with Account Engagement Metrics
In early 2017, our marketing and sales teams were going through all the motions of ABM. We had a shared […]
August 14, 2018
New Research: Bridge the Gaps Between Relationships and Revenue
What separates today’s most successful account-based marketing programs from those that are inconsistent and unpredictable? And more importantly, how are […]
