April 24, 2024
How CINC Systems Scaled ABM to Drive 111% Increase in Deal Value
The journey from a startup to a market leader is filled with strategic choices, and CINC Systems has shown a clear path to success. In a recent webinar, Taylor Young, Director of Strategic Initiatives at Terminus, sat down with Kim Pitsko, Head of Performance and Enablement at CINC Systems, to discuss CINC’s ABM journey and how...
Read moreApril 9, 2024
Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar
In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...
Read moreMarch 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreJune 13, 2018
How to Measure ABM Success
This post is based off a podcast with Masha Finkelstein of Google. If you’d like to read the summary, you’re […]
June 8, 2018
ABM: To Adopt or Not Adopt, That Is the Question
Account-based marketing (ABM) has become a trendy term adopted by nearly every software solution out there promising to help you […]
June 8, 2018
How Sigstr Uses Sigstr for Internal Communications: Campaign Design Ideas
Employee engagement affects every team member inside your organization. And every team member inside your organization affects your bottom line. […]
June 6, 2018
A Guide to Seamlessly Connecting Sigstr to HubSpot Workflows
Most marketers have a love/hate relationship with marketing technology. On one hand, it allows us to do our jobs better […]
June 1, 2018
Be the Hardest Working Person in the Building
This post is based off a podcast with Kenny Goldman. If you’d like to read the summary, you’re on the right […]
June 1, 2018
If Silicon Valley Characters Had Email Signatures
We have mad respect for you, Silicon Valley fans. And we want you to know there are some spoilers ahead […]
May 30, 2018
How to Make Every Moment Matter in the Customer Journey
This post is based off a podcast with Jeffrey Rohrs of Yext. If you’d like to read the summary, you’re […]
May 30, 2018
How Sigstr Uses Sigstr for Content Distribution: Campaign Design Ideas
According to Kapost’s B2B Marketing Playbook, 65% of content goes unused in B2B organizations. 65%! Getting the use out of every […]
May 24, 2018
How SalesLoft’s Head of Sales Builds Great Leaders
This post is based off a podcast with Derek Grant of SalesLoft. If you’d like to read the summary, you’re on […]
