November 12, 2024
DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing
Combination Propels Launch of Next Generation ABX Platform DANVERS, MA, and ATLANTA, GA, November 12, 2024 -- DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth...
Read moreMay 24, 2017
Why Customer Success Begins with Marketing
Customer frustration is the most common cause of customer churn. Customers have too many options to forever wed themselves to […]
May 23, 2017
#WomenInMartech Game Changers: What Being the Only Woman At Her Company Taught Cory Munchbach
Our #WomenInMartech community is constantly growing and evolving and we are honored to celebrate them every chance we get. The […]
May 23, 2017
How People ACTUALLY Read Your Emails (A Scientifically-Backed Guide)
Its tempting – after youve invested hours upon hours into crafting the perfect email marketing message – to imagine your […]
May 19, 2017
Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Measurement Challenges
Thank you to everyone who participated in our recent weekly #FlipMyFunnel Tweet Chat! We had an incredible discussion around the […]
May 18, 2017
Greetings from Las Vegas: 2017 SiriusDecisions Summit Update
After a trip out west last week to MarTech’s San Francisco Conference, the Sigstr team is back at it. This […]
May 16, 2017
Chronicles of an ABM Superhero: VersionOne Drives 2x More Sales Opportunities with Account-Based Marketing
VersionOne provides unified agile and DevOps software solutions for enterprise companies. Over the past year, their marketing team has launched […]
May 16, 2017
Introducing the Top 45 ABM Superheroes for 2017
Faster than a mobile-optimized website! More powerful than your CRM! Able to overcome prospects’ objections in a single bound! Look, […]
May 12, 2017
Chronicles of an ABM Superhero: Localytics Improves Pipeline Efficiency by 140%
With account-based marketing, Localytics was able to 2x the amount of sales pipeline generated for every marketing dollar spent. Localytics […]
May 11, 2017
How to Define Buyer Personas for Account-Based Marketing (ABM)
What is a Buyer Persona? Buyer personas are overviews of the people you engage with directly during the sales process. They […]
