The Latest from the ABM Experts
August 22, 2018
Sigstr: Email Marketing Innovator of the Year
Written by Brad Beutler
Sigstr is honored to be recognized today by MarTech Breakthrough, proving what Sigstr users have known for years. Employee email is one of the most powerful channels in a marketer’s arsenal! Typically people think of email marketing as one-to-many email blasts coming from an ESP– but when you’re marketing through every email that leaves your every employee’s inbox, isn’t that kind of the ultimate innovation in email marketing? MarTech Breakthrough thinks so and we’re delighted to agree with them as Sigstr accepts their award for Email Marketing Innovation of the year.
Even more thrilling, Sigstr is excited to be listed along valued partners and customers like Marketo, Uberflip, Cvent, AdRoll, HubSpot, Certain, and more who have won MarTech Breakthrough Awards this year.
Click here to see what kind of magic can happen when you use Sigstr to turn every email your employees send into a marketing campaign. Read the full press release below.
Sigstr Honored with 2018 MarTech Breakthrough Award for Email Marketing Innovation
INDIANAPOLIS, Aug. 22, 2018 – Sigstr, a SaaS platform for employee email signature marketing and relationship intelligence, today announced that it has been selected as the Email Marketing Innovation Award winner by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today.
“The MarTech Breakthrough Awards have long been viewed as a credible judge of ability in the MarTech space, and we’re thrilled to be recognized as the 2018 Email Marketing Innovation Award winner,” said Sigstr CEO Bryan Wade. “Email marketers are always looking for ways to drive engagement, but as technologies evolve and laws like GDPR roll out, it’s becoming more and more difficult to fight for attention in the inbox. Little did those email marketers know that their most powerful, high-volume and engaging channel has been in front of them this whole time. Sigstr has given them the power to turn every email that every employee in their organization sends into an email marketing campaign.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,000 nominations from over 12 different countries throughout the world.
“Sigstr captures the spirit of the MarTech Breakthrough Awards perfectly, providing an innovative solution that helps companies enhance their content marketing and account-based marketing efforts in what has traditionally been an untapped marketing channel,” said James Johnson, managing director at MarTech Breakthrough. “Sigstr’s solution empowers not just marketers, but all employees, with the ability to insert dynamic call-to-action banners in their email signature – a truly innovative email marketing solution worthy of our 2018 MarTech Breakthrough Award. Congratulations to the entire Sigstr team on their well-deserved industry recognition.”
In addition to email signature marketing, Sigstr recently announced the newest application of their relationship marketing platform. Sigstr Pulse uses artificial intelligence to map the collective networks of all employees in a company, putting the power of their relationships at marketer’s fingertips. With email signature marketing and now relationship intelligence, Sigstr is continuing their mission of helping customers do more with employee email.
About MarTech Breakthrough
Part of the Tech Breakthrough Awards organization, the MarTech Breakthrough Awards program is devoted to honoring excellence in marketing, ad and sales technology companies, products and people. The MarTech Breakthrough Awards provide a platform for public recognition around the achievements of breakthrough marketing technology companies and products in categories including marketing automation, AdTech, SalesTech, marketing analytics, CRM, content and social marketing, website, SEM, mobile marketing and more. For more information, visit http://martechbreakthrough.com/