The latest from the go-to-market experts

Category: Email

June 30, 2021

The Anatomy of an Effective Email Signature

Let’s pretend we’re playing a game of Operation. Only instead of little plastic white bones and organs that you’re delicately […]

February 10, 2020

Why You Should Consider a New Email Marketing Channel in 2020

Whether you are in B2B or B2C the corporate email system that you sign into every day is one of […]

August 22, 2018

Sigstr: Email Marketing Innovator of the Year

Sigstr is honored to be recognized today by MarTech Breakthrough, proving what Sigstr users have known for years. Employee email […]

March 15, 2018

5 Ways to Personalize Your Post-Demo Email

Personalized marketing messages and relevant content all help convert leads into demos or meetings for your sales team. But what […]

January 4, 2018

Amplifying the Value of Every Nonprofit Email

An overlooked component of nonprofit emails Email is at the core of nonprofit communication. From partners to board members to […]

November 15, 2017

Eye-Tracking Tests Reveal Most Impactful Part of Everyday Email Communications

The number of email communications sent and received per day total over 269 billion, according to The Radicati Group Email […]

November 2, 2017

Infographic: Email is Big. Really Big. Really, Really, Really Big.

Here’s something that will blow your mind. Let’s say you printed out every single email that is sent in a […]

May 23, 2017

How People ACTUALLY Read Your Emails (A Scientifically-Backed Guide)

It’s tempting – after you’ve invested hours upon hours into crafting the “perfect” email marketing message – to imagine your […]

April 20, 2017

13 Punctuation and Grammar Tips To Up Your Email Etiquette Game

Like it or not, you’re being judged. Every day, the people you work with – whether it’s your colleagues, managers, […]