February 21, 2019
3 Approaches to Building and Targeting ABM Campaigns
Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can result […]
February 20, 2019
What is account based marketing (ABM)?
Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the highest […]
February 14, 2019
What Customer Success Means to Sigstr
Here at Sigstr, we have an outstanding product, and we have great faith in what we’ve created. In any buying […]
February 14, 2019
How Authenticity Helps You Succeed in ABM
Nobody likes to be sold to, not even sales reps. When you’re looking to make a purchase, who would you […]
February 13, 2019
Jeff Bezos’ Philosophies on Customer Obsession (Part 2)
This post is based on a podcast where Sangram discusses what we can learn from Amazon’s first ever shareholder letter. […]
February 12, 2019
Jeff Bezos’ Philosophy On Growth (Part 1)
This post is based on a podcast where Sangram discusses what we can learn from Amazon’s first ever shareholder letter. […]
February 12, 2019
How to Book 10 Onsite Meetings in 10 Days with Sigstr Relationships
As a Sales Development Representative, my job is to set our company up for success by sourcing great deals, building […]
February 12, 2019
[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption
As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers and prospects […]
February 8, 2019
Sigstr February Product Updates
With Valentine’s Day just around the corner, the Sigstr team wanted to highlight a few product updates that marketers are […]
