The latest from the go-to-market experts

Category: Other

August 16, 2017

How to Identify & Tier Target Accounts for Account-Based Marketing

What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re […]

August 14, 2017

#FlipMyFunnel Funnel Flipper Series with Joe Quinn

We’re celebrating our second birthday all week long and to continue with our #FlipMyFunnel Funnel Flipper Series, we’re proud to […]

August 10, 2017

Graphic Designer Girl Meets ABM Startup World

Editor’s Note: This blog post was written by Dionna Williams, Graphic Design Intern at Terminus. Dionna is a senior studying […]

August 9, 2017

#FlipMyFunnel Funnel Flipper Series with Daniel Day

We’re celebrating our second birthday all week long and to follow up our first #FlipMyFunnel Funnel Flipper post with Anadelia […]

August 8, 2017

#FlipMyFunnel Funnel Flipper Series with Anadelia Fadeev

If you can believe it, #FlipMyFunnel’s second birthday is this Friday. Yes, 730 days filled with all things account-based marketing, […]

August 7, 2017

How Marketing Automation & Account-Based Advertising Work Together

A common misconception among B2B marketers is that marketing automation is all you need to do account-based marketing (ABM). In reality, […]

August 2, 2017

How to Build an Account-Based Marketing Technology Stack

Do You Need to Invest in New Technology to Do ABM? One of the biggest questions I’ve heard from B2B […]

July 31, 2017

Product Enhancements and Feature Updates

Here at Sigstr, we’re working hard everyday to become leaders in the next frontier of email marketing: employee email. We’re […]

July 28, 2017

The 4 Tactical Approaches to Account-Based Marketing

What makes account-based marketing (ABM) so popular is that it can be adapted to virtually any B2B company’s needs. No […]