September 13, 2024
Building Bridges Between Sales & Marketing: A People-First Approach to Unifying Teams
The gap between sales and marketing can often feel like an impassable chasm in today’s fast-paced business world. Misaligned objectives, […]
November 14, 2023
The Vital CMO-CFO Relationship
Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like […]
September 11, 2023
Cracking the Code: Crafting Your Own Account Scores for B2B Growth
Today we’re delving into the hidden complexities of account scores. The term “account score” might seem simple but trust us, […]
March 2, 2023
B2BMX 2023 | the recap
This year’s B2B Marketing Exchange brought revenue teams from around the industry together to share and discover the innovative strategies […]
February 14, 2023
The Ins and Outs of Digital Media Budgeting
If media budgeting was given a “senior superlative” in the yearbook, it would be “Task Most Likely to be Delegated.” […]
January 24, 2023
Terminus Maximizes Ad Spend for Marketers with Less Than 3% Fraud Rate
Terminus’ leading ad solution expands reach, increases targeting and delivers higher return on ad spend during economic downturn ATLANTA & […]
January 13, 2023
How to Use LinkedIn Document Ads to Elevate Your ABM Strategy
When our partners at LinkedIn launched their Document Ads late in 2022, marketers around the globe cheered with excitement. The […]
November 11, 2022
Template: How to Define an Ideal Customer Profile (ICP) for Account-Based Marketing
Creating An Ideal Customer Profile (ICP) Account-based marketing (ABM) programs are wildly successful because they focus on generating revenue from a carefully […]
September 26, 2022
Women in ABM: Corrina Owens on being authentic and not being afraid to be disruptive
Corrina Owens is the Senior ABM Manager at Gong. She is also a B2B marketing enthusiast, an aerial circus artist, […]
