November 7, 2018
Sigstr for Field Marketers: Utilizing Relationship Marketing in Preparation for Your Next Field Event
As a sales development rep slowly being introduced to field marketing responsibilities, I am learning firsthand both the awesome benefits […]
November 6, 2018
How to Break Out of Sales Obscurity by Leveraging Social Selling
This post is based off a podcast with Koka Sexton. If you’d like to listen to the full episode, you […]
November 5, 2018
5 Challenges with Scaling Account-Based Marketing
You’ve got a list of target accounts. You mapped out a plan that covers every stage of the sales process. Your […]
October 26, 2018
3 Reasons for Marketers to Curb Their Lead Addiction
Leads are the high-fructose corn syrup of the B2B marketing and sales world. Just like sugar is a low-quality source […]
October 25, 2018
Must-Track Marketing KPIs for Account-Based Demand Generation
As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar are […]
October 24, 2018
Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting
Signature Story Case Study Introducing Lumavate Founded in 2015, Lumavate is an enterprise platform for building progressive web apps (PWAs) […]
October 22, 2018
How to Unlock 2X More Engagement by Eliminating Lead Forms
Here at Terminus, we’ve been saying that engagement is the new form fill for a while. We borrowed the phrase […]
October 19, 2018
A Tale of Two Account-Based Marketing Journeys
This post is based off a podcast with Raianne Reiss and Joe Quinn. If you’d like to listen to the full episode, […]
October 16, 2018
Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners
Here at Sigstr, we often get asked about our own bold, eye-catching campaign designs. Our bright colors, unique sticker-style illustrations, […]
