The latest from the go-to-market experts

Tag: Sales and marketing alignment

March 18, 2024

A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact

In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor […]

May 28, 2020

Strategic Account-Based Deal Coaching for Sales Leaders & Sellers

Intro We know from experience that deal reviews can be stressful. Deal reviews are often unstructured and accompanied by a […]

January 16, 2017

7 Signs Your B2B Sales Team Needs Account-Based Marketing

Would your B2B sales organization benefit from an account-based marketing strategy? Account-based marketing (ABM) focuses on marketing at the account […]

January 4, 2017

The Statistic That’s Killing Your Sales & Marketing Alignment

Here are two B2B marketing stats you’ve likely heard before: [ctt template=”1″ link=”DZ11W” via=”yes” ]B2B buyers don’t contact potential vendors […]

December 29, 2016

Executing ABM Across All 7 Stages of the Account Lifecycle

Get your account-based marketing program up and running quickly using the Terminus ABM strategies framework. The number one concern I […]

December 22, 2016

[ABM Case Study] WP Engine Generated 28% More Opportunities

Chris Long and Mike Sanchez lead account-based marketing programs for WP Engine, a provider of managed WordPress hosting for mission […]

December 16, 2016

“Unleash Possible” with Account-Based Marketing

When it comes to account-based marketing, misconceptions abound. For example: “Account-based marketing must completely replace lead-based marketing.” False. “Account-based marketing […]

September 22, 2016

How To Align Sales and Marketing: Building Your Smarketing Team

Football season is in full swing, so let’s think of your B2B sales and marketing teams as one “smarketing” team and […]

July 31, 2016

How Uberflip Aligns Content Marketing + Sales for Account-Based Marketing

Customer Testimonial: Hana Abaza Vice President of Marketing at Uberflip Hana Abaza leads the marketing department at Uberflip, a company that focuses on […]