November 6, 2018
5 Tips for Aligning Sales and Marketing for an Account-Based Strategy
This post is based off a podcast with Sonjoy Ganguly, Mike Burton, & Anastasia Pavlova. If you’d like to listen to the […]
November 6, 2018
How to Break Out of Sales Obscurity by Leveraging Social Selling
This post is based off a podcast with Koka Sexton. If you’d like to listen to the full episode, you […]
November 6, 2018
If The Good Place Characters Had Email Signatures
When trying to convince friends and family that they should watch The Good Place, it can be a hard sell. […]
November 5, 2018
Finally, Account-Based Retargeting for B2B Marketers
Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your brand […]
November 5, 2018
5 Challenges with Scaling Account-Based Marketing
You’ve got a list of target accounts. You mapped out a plan that covers every stage of the sales process. Your […]
October 30, 2018
Email Signature Marketing vs. Traditional Email Marketing
Although we included a “vs.” in the title of this blog post, we first want to mention that we recommend […]
October 26, 2018
3 Reasons for Marketers to Curb Their Lead Addiction
Leads are the high-fructose corn syrup of the B2B marketing and sales world. Just like sugar is a low-quality source […]
October 25, 2018
Must-Track Marketing KPIs for Account-Based Demand Generation
As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar are […]
October 24, 2018
Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting
Signature Story Case Study Introducing Lumavate Founded in 2015, Lumavate is an enterprise platform for building progressive web apps (PWAs) […]
