The latest from the go-to-market experts

Author: admin

May 1, 2017

#SangramSeries: Scalable Demand Generation Program

Sangram’s back with his whiteboard series, and to build upon last week’s video, he digs deeper into the concept of […]

May 1, 2017

Tracking Corporate Email Signature Success in Google Analytics

Marketers are obsessed with numbers. How many views did we see on that blog post? What was the click-through rate with […]

April 27, 2017

How Panasas Does ABM with Terminus Account-Based Advertising & 6sense Predictive Intelligence

Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. There […]

April 27, 2017

Top Tweetable Moments from Marketing Nation Summit: Day 2 Recap

We’re back with a Day 2 Recap of Marketing Nation Summit! The second day of the conference was just as […]

April 26, 2017

Top Trends in Content Marketing and Distribution & How Employee Email Extends Your Reach

Today’s tech-enabled world thrives on content, digested through social, digital and mobile channels. One-time fads have either evolved into mainstays […]

April 25, 2017

Account-Based Marketing Worksheet: How to Map Content to Your B2B Buyer’s Journey

For a lot of marketers today, it’s hard to remember a time before content became the calling card of B2B marketing. We’ve […]

April 25, 2017

#WomenInMartech Game Changers: How Katie Bullard Embodies 3 Values to Empower Her Team

#FlipMyFunnel is extremely excited to engage with our vast #WomenInMarTech community! One of the ways we’ve chosen to facilitate this is […]

April 25, 2017

Top Tweetable Moments from Marketing Nation Summit: Day 1 Recap

If you’re at home wishing you could be at Marketing Nation Summit, I feel you. Or maybe you missed out […]

April 24, 2017

Meet these #FlipMyFunnel Funnel Flippers at #MktgNation

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