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Terminus Blog

February 25, 2021

2021: It’s Time to Accelerate

Category: News

I’ve never been one for burying the lede…

Couldn’t be more thrilled and proud to share Terminus has closed an oversubscribed $90M Series C led by Great Hill Partners, with participation from our existing investors Atlanta Ventures, Edison Partners, and Hallett Capital. Adding to our already powerful group of investors, Great Hill Partners’ Derek Schoettle, and Chris Gaffney will join our Board of Directors. Derek brings decades of data innovation experience from his time as chief executive of ZoomInfo (acquired by DiscoverOrg in 2019) and chief business officer of IBM’s Watson & Cloud platform. Chris, having co-founded Great Hill Partners, brings extensive software, media, and board experience to our team.

This is a huge milestone for Terminus and a vote of confidence in our team and big vision (more on that in a bit). This builds on record momentum and is just the beginning of what’s going to be an even bigger year as we continue to make big product bets, further invest into building out our incredible team, and working to make Terminus even better for customers. A few members of Terminus Nation turned on selfie-mode to express their enthusiasm for where we’re going.

Our #1 priority is continued innovation for our customers. This infusion of capital is extra fuel that powers our ability to act on our bold vision to build the go-to-market cloud of the future.

How We Got Here

2020 was a record year for Terminus. We were named a leader in the The Forrester New Wave™: ABM Platforms, Q2 2020 report, and a G2 ABM Leader for the 11th consecutive quarter. We significantly expanded our platform with the acquisitions of account-based chat solution Ramble and account profiling and predictive data company GrowFlare. We achieved 35% YoY growth, moved our Net Retention Rate up 40% as customers quickly realized the value of a full-funnel, multi-channel ABM strategy, and expanded our leadership team with enterprise software veterans from Braze, Salesforce Marketing Cloud and Conga.

Only a couple of months in this year, we’ve already added 30 new team members, and we’re still growing.

Over the last year, we’ve seen just how critical ABM strategies are to go-to-market strategies. Companies will continue to double-down because how high-performing teams go-to-market has changed forever (and, I’d argue for the better) with the rapid shift to digital-first.

Where We’re Going

ABM is so much more than marketing; it’s how companies bring marketing, sales, and customer success together to drive full-funnel engagement for long-term revenue growth. We’re making it easier for marketing, sales, and CS to work together as a single team to better engage with the right accounts by delivering a seamless experience at every point in the customer journey. In 2021, we’re going beyond ABM. Simply put: we’re powering high-performing go-to-market teams™.

Thank you to our employees, our amazing customers, investors, and community who have continued to believe in and support Terminus. We wouldn’t be here without you.

Let’s do this, together!

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