The latest from the go-to-market experts

Terminus Blog

November 12, 2024

DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing

Combination Propels Launch of Next Generation ABX Platform DANVERS, MA, and ATLANTA, GA, November 12, 2024 -- DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth...

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September 23, 2015

Customer Success: Educating Customers Via Email Signature Marketing

Many thought leaders and business executives in the SaaS industry talk about the “water bucket” as an analogy to business […]

September 21, 2015

3 Ways to Turn Event Leads into Revenue with Account-Based Marketing

You’ve just come back from a major trade show. Perhaps you were at Dreamforce last week, and now you’re back […]

September 17, 2015

Culture + Talent Recruitment with Email Signature Marketing

Hiring the right people at the right time is crucial to driving the growth of a company. As a talent […]

September 10, 2015

Rise Of A Marketing Technologist In McKesson

Rohit Prabhakar is an innovator in every sense of the word. His background in software engineering and technical project management […]

September 9, 2015

3 Ways Email Signatures Create Sales Opportunities

On average, it takes a Sales Development Representative (SDR) 7 touch points to turn a prospect into a qualified sales […]

September 7, 2015

Scaling Account-Based Marketing: A Tweet Chat Recap

This week, we hosted our first Tweet Chat as part of the #FlipMyFunnel Virtual Summit. The theme of the chat […]

September 4, 2015

#FlipMyFunnel Virtual Summit: Funnel Flipping, Viewing Parties and Tweet Chats

The underlying concept of #FlipMyFunnel is challenging the status quo and we approach every event we do with that in […]

September 2, 2015

Focus Sales Reps on Revenue-Driving Activities

According to many research reports, the average salesperson spends less than half of their day actually selling. In fact, according […]

August 28, 2015

Good Data: The Fuel for Account-Based Marketing

As marketers know, we can’t throw spaghetti against a wall and hope it will stick. The foundation of any successful […]