March 29, 2022
Do I Need to Get the New Account-Based Marketing Certification From Terminus?
Probably. But let’s dig in! Terminus launched the “Account-Based Strategy: Fundamentals” course with two primary goals: education and execution. We […]
February 21, 2022
Customer Rock Star Spotlight: Hannah Kranich from Dow Jones
“We had a campaign where for every dollar we spent, we had a $34 return on investment. Around the same time, we […]
January 25, 2022
Customer Rock Star Spotlight: Colin Natal From Gainsight
“ABM is a lever to drive pipeline and align sales and marketing toward a common goal. And whether it’s through […]
January 24, 2022
Customer Rock Star Spotlight: Sarah Pease From FinLync
Most memorable moments from our interview with Sarah: Sarah Pease is the VP of Global Marketing at FinLync, which helps […]
January 7, 2022
Getting Started with Conversational Marketing
Traditional marketers can get intimidated when writing for chat for the first time. It feels like a whole new landscape […]
December 17, 2021
6 Ways to Optimize Your ABM With Website Personalization
As B2B marketers we spend hours of our day curating content and messaging to address our customers’ needs and position […]
December 10, 2021
Customer Rock Star Spotlight: Jen Leaver from Bazaarvoice
“I feel like this collaboration with marketing makes it seem like I have 100 SDRs running in the background.” Could […]
December 8, 2021
Terminus + Slack Integration Overview: Streamline Your Conversational Marketing Workflow
How many sales tools do you use in a day? According to Smart Selling Tools’ most recent sales technology benchmark […]
November 15, 2021
Simplify ABM Campaigns with Terminus and HubSpot
Account-based marketing goes hand in hand with inbound marketing. By attracting high-value prospects and then using a targeted strategy to […]
