The latest from the go-to-market experts

Category: Other

February 9, 2017

Sangram Vajre: The Account-Based Marketing Evangelist

“Sangram here!” If you’re paying attention to the emerging account-based marketing sector, you’ve heard this energetic greeting. That’s how the […]

February 8, 2017

10 Reasons Revenue Summit Makes a Great Team Offsite

Offsite meetings are essential to facilitating quality ideas and conversation across teams. They allow for creativity and team-building without the […]

February 1, 2017

How to Win with Personalized Videos + Account-Based Marketing

Use personalized videos as part of your B2B account-based marketing & sales strategy. If the term video marketing brings to mind pre-roll […]

February 1, 2017

Why Account-Based Marketing is the #1 B2B Marketing Trend

The to-do list is insanely long for B2B marketers. Unfortunately, one thing I have heard from a lot of my […]

February 1, 2017

Featured Account-Based Marketing Stack: PGi

PGi uses account-based marketing (ABM) to sell cutting-edge collaboration software to mid-enterprise companies. PGi is a leader in web conferencing […]

January 18, 2017

Featured Account-Based Marketing Tech Stack: BetterWorks

What does an account-based marketing (ABM) expert’s technology stack look like? BetterWorks is a human capital management platform that allows companies to […]

January 16, 2017

7 Signs Your B2B Sales Team Needs Account-Based Marketing

Would your B2B sales organization benefit from an account-based marketing strategy? Account-based marketing (ABM) focuses on marketing at the account […]

January 12, 2017

How Does Your Account-Based Marketing Stack Stack Up?

Introducing the Account-Based Marketing Stack Grader, a tool to help you analyze and optimize your ABM stack. Whether you’re looking to get […]

January 11, 2017

Flipping Funnels with Uberflip ft. Sangram Vajre

Ready, Aim, Flip! Sangram Vajre hacks #ABM & flips funnels with Uberflip! Uberflip is a software that helps marketers create, manage and […]