The latest from the go-to-market experts

Category: Other

April 3, 2016

The Funnel Flipping Rocketship

Whenever I fly, I often compare the takeoff, cruising and landing to building a movement or a company. But the […]

March 29, 2016

How Invoca Increased Conversions by 200% with Account-Based Marketing

Customer Testimonial: Julia Stead Director of Demand Generation at Invoca Julia Stead is the Director of Demand Generation at Invoca, […]

March 29, 2016

FlipMyFunnel Virtual Summit – Why You Should Watch

If you’ve been following #FlipMyFunnel, surely you’ve heard about the awesome account-based marketing community we’re building. This community was founded […]

March 22, 2016

4 Ways Data Drives Sales and Marketing Alignment

Editor’s Note: This is a contributed post from guest blogger Nipul Chokshi of Lattice Engines I recently had the pleasure of […]

March 16, 2016

Fashion at #Rainmaker16: The Runway for Tech Tees

If you send a girl that loves fashion to a SaaS conference on sales development (this one being #Rainmaker16, hosted […]

March 11, 2016

Flipping Funnels Weekly: The Roundup of Roundup’s

We have a lot of momentum coming from our sold out account-based marketing (ABM) roadshow in San Francisco and we would […]

March 5, 2016

14 Ways To Get A Massive Movement On A Times Square Billboard

We’re just returning back to the #FlipMyFunnel Headquarters after a phenomenal event in San Francisco that sold out a week […]

February 28, 2016

7 Ways to Kickstart Your Account-Based Marketing Strategy

Account-based marketing is the latest thing in B2B marketing, but the fact remains that many marketers are unsure about how […]

February 22, 2016

Flipping Funnels Weekly: B2B Marketers Have an Opportunity with Account-Based Marketing

This week’s round-up comes just 3 days before #FlipMyFunnel hits San Francisco for our sold out account-based marketing (ABM) and […]