Terminus Customer Data Platform (CDP)
Improve CRM data accuracy and discover new buying committees.
While data usage and spending is exploding, only 12% of B2B marketers have confidence in their data. B2B CRM data is painfully inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive. This leads to poor conversion rates, an incomplete view of buying committees, and misleading ROI.Get Your Free Data Audit
The Terminus CDP solves all these problems, with a complete suite of solutions including audit, cleanse, enrich, and data management backed by the industry’s largest global network of decision makers and Buying Committees. With Terminus CDP, GTM teams will dramatically improve data accuracy, campaign effectiveness, and reduce wasted sales cycles—all driven by our always-on, 1st-party sourced network of decision makers and buying committees.
How accurate is my data?
We'll identify your CRM data problems
My CRM data is inaccurate
We'll fix your CRM and GTM data problems
I'm missing buyer and account data within my target ICP
We'll expand your best-fit Buyers and Accounts
I can't maintain data accuracy over time
Scale and manage your data intelligence to drive all GTM
All the insight you need to understand the data gaps within your target accounts - accurate & in real-time, in a single place.
Get a Health Check on your most critical account and contact data
Compare your data accuracy against B2B Industry benchmarks to get a complete picture of target accounts and buying committees.
Shine a light on your biggest data challenges
Understand your CRM data gaps to ensure effective GTM campaigns and limit waste.
Eliminate manual data cleansing efforts
Reduce time spent with manual de-duplication and merging of account lists (events, content syndication lists, etc.)
Continuously cleanse your essential GTM data including accounts, buying committees, and brand hierarchies. No more manual scrubbing.
Persistently validate and enrich any account and contact list
Make sure your data will always be accurate and up to date - regardless of where it was originally sourced.
Accurate contact and lead validation and enrichment at scale
Ensure that data-dependent workflows are supported with accurate and actionable data.
Quality with quick turnaround time at scale
Eliminate manual data entry; save days and weeks of data scrubbing time—deduping, modifying, and reformatting
Automate Buying Committees Across the Global Within Your Target Accounts
Key contact identification with enriched information within target account lists.
Discover new buyers at your target accounts and automatically fix data inaccuracies. Gain the confidence that all your GTM systems are using the most accurate, up-to-date data.
Save time and eliminate manual data entry
Dramatically reduce wasted sales cycles—no more searching for contacts and accurate data about your target accounts.
Improve marketing campaign effectiveness and outreach for ABM programs
Improve target audience segmentation and campaign effectiveness with accurate, trusted CRM data.
Continuously maintain consistent data integrity across your target accounts and buying committees with always-on, persistent Universal IDs.
One trusted record for all your downstream systems
New CRM data is continuously validated and cleansed so all downstream systems will benefit from ongoing data accuracy and a single trust record in your CDP
Proactively manage new data sources with Data Prep
Preview and manage new data sources, which will impact your data accuracy and CDP with powerful data prep tools in an intuitive self-service user interface
Segment and send data with SmartLists and Workflows
Create target segments with robust filters and schedule recurring updates to downstream systems with workflows