Terminus Customer Data Platform (CDP)

Healthy data is the first step to winning new customers and expanding the ones you have.

B2B CRM data is painfully inaccurate and incomplete, and manual efforts to clean, deduplicate and activate are slow and expensive, and can reduce your revenue by 20%. The Terminus CDP solves all these problems, with a complete suite of solutions that allow you to clean, enrich and manage your CRM data.

Terminus CDP Named a LeaderAmong Customer Data (CDP) Platforms

We’ve been named a Leader in The Forrester New Wave™: B2B Standalone CDPs, Q4 2021 report citing Terminus as “one of the few B2B-focused vendors offering a CDP and an ABM platform as complementary, standalone solutions.”

Our CDP Customers Are Seeing…


Increase in lead conversions


Reduction in campaign error rates


Accuracy in contact and lead data

Improve CRM Data Accuracy and Discover New Buying Committees

Identify your CRM data problems

Uncover your CRM data gaps to ensure effective and efficient marketing campaigns. Time is money, now is the time to eliminate manual data cleansing efforts!

Cleanse your CRM and marketing automation data

Continuously cleanse your essential marketing and sales data including accounts, buying committees, and brand hierarchies. No more manual scrubbing.

Enrich your accounts and buying committees

Discover new buyers at your target accounts and automatically fix data inaccuracies using the Terminus Identity Graph.

Scale and manage your data intelligence to drive GTM

Continuously maintain consistent data integrity across your target accounts and buying committees with always-on, persistent Universal IDs.

Terminus Data Audit

Terminus Enrich

Terminus Cleanse

Terminus Manage

Data Normalization and Standardization


Buying Committee Discovery

Terminus Master Identity Graph

Get your confidence back and improve your conversion rates, engagement, scoring, and lead routing using more accurate data. Uncover your next buying committee now.