May 3, 2024
Uniting Go-to-Market Teams with a People-First Approach
In our recent webinar, How to Unify GTM Teams Using a People-First Approach, Sophia Agustina, Global Brand-to-Demand Strategy Leader at […]
September 11, 2023
Cracking the Code: Crafting Your Own Account Scores for B2B Growth
Today we’re delving into the hidden complexities of account scores. The term “account score” might seem simple but trust us, […]
September 1, 2023
Exploring the Future of B2B Marketing with Terminus CEO Andy Frawley
In a recent LinkedIn Live session, Taylor Young, Director of Strategic Initiatives at Terminus, sat down with newly appointed CEO […]
August 29, 2023
Terminus Appoints Andrew Frawley as Chief Executive Officer
Frawley brings three decades of operating and leadership experience for technology companies ATLANTA (August 29, 2023) – Terminus, a leading […]
January 4, 2023
Investing in Account-Based Marketing: A Wellness Approach to Business Growth
Account-based marketing (ABM) is a strategic approach to B2B marketing that targets specific, high-value accounts within a company’s ideal customer […]
August 25, 2022
How Today’s Changing Market Is a Golden Opportunity for Marketers
Terminus CMO, Natalie Cunningham, recently gave a keynote address at B2BSMX in Boston. We’ve taken her talking points and spun […]
June 21, 2022
What Is Account-Based Marketing? An ABM Definition
Account-Based Marketing Definition: A focused approach to B2B marketing in which marketing and sales teams work together to target best-fit […]
April 6, 2022
How to Convince Your Boss to Give ABM a Chance
Maybe you’re one of the lucky ones. Maybe your boss (or their boss) attended a webinar or watched a video […]
March 29, 2022
Do I Need to Get the New Account-Based Marketing Certification From Terminus?
Probably. But let’s dig in! Terminus launched the “Account-Based Strategy: Fundamentals” course with two primary goals: education and execution. We […]
