September 20, 2017
Enhance Account-Based Marketing ROI with New Seniority Targeting Capabilities from Terminus
Seniority Targeting Provides Highly Precise, Granular Targeting from the Terminus Account-Based Marketing Platform Being laser-focused on best-fit accounts is the […]
September 12, 2017
Move over ABM – ABX is the way to go and here’s how to do it on the cheap
A few weeks ago, I was talking to the CEO of a startup technology company about her marketing strategy, specifically […]
August 23, 2017
How to Budget for Account-Based Marketing (ABM)
Account-based marketing doesn’t have to be expensive. Contrary to popular belief, you don’t necessarily need to increase your marketing budget […]
August 16, 2017
How to Identify & Tier Target Accounts for Account-Based Marketing
What is a Target Account? Simply put, target accounts are companies that you want to turn into customers. When you’re […]
August 11, 2017
Special Message from Sangram – It’s Our Birthday!
On this day two years ago, something magical was created. Something that has changed the course of B2B marketing, sales, […]
August 9, 2017
#FlipMyFunnel Funnel Flipper Series with Daniel Day
We’re celebrating our second birthday all week long and to follow up our first #FlipMyFunnel Funnel Flipper post with Anadelia […]
August 8, 2017
#FlipMyFunnel Funnel Flipper Series with Anadelia Fadeev
If you can believe it, #FlipMyFunnel’s second birthday is this Friday. Yes, 730 days filled with all things account-based marketing, […]
July 18, 2017
Build Your Account-Based Marketing Campaigns with These 12 ABM Plays
We’re in the midst of a paradigm shift in the world of B2B marketing. Up to this point, B2B marketing has been […]
July 11, 2017
New E-Book: The Blueprint to Account-Based Marketing Campaigns
If you could turn any company into a superfan of your brand, what company would you choose? What if you […]
