The latest from the go-to-market experts

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December 16, 2015

Testing Campaign Creative With the Email Signature

As a brand marketer, launching a new creative campaign can be intimidating – especially if you’re unsure that the creative, […]

December 9, 2015

The Top Account-Based Marketing Tweets From #SDTechX

SiriusDecisions recently hosted their inaugural Technology Exchange in San Francisco. Over the course of two days, the best B2B marketers […]

December 8, 2015

Sigstr Attracts $1.5M in Funding from Leading Software Executives Across Nation

The last few months have been an exciting journey for Sigstr, and today is no different! Earlier this morning, we […]

December 6, 2015

Flipping Funnels Weekly: 7 Steps to Successful ABM Strategy, MarTech and Data-Driven Thinking

This week brought us a lot of great articles about account-based marketing from some of the top thought leaders in […]

December 4, 2015

How (and Why) Marketers Should Flip Their Funnel

Sangram Vajre, Founder of #FlipMyFunnel, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted […]

December 2, 2015

4 Ways to Build the Relationships You Need for Account-Based Marketing

With relationship building finally climbing to the top of the “priority” pile in B2B marketing, we have a lot to celebrate. […]

November 28, 2015

Flipping Funnels Weekly: Predictive MarTech, Smarketing, and Scaling ABM

In this edition of Flipping Funnels Weekly, we share a great article on how predictive marketing can help you better […]

November 21, 2015

Account-Based Marketing at Salesforce World Tour – Atlanta

My first two months working with account-based marketing (ABM) here at Terminus have been like the first couple of weeks […]

November 17, 2015

Sigstr Launches “Advanced Signatures”

The Sigstr team is thrilled to announce expanded capabilities of our employee email signature marketing platform by introducing Sigstr Signatures. […]