The latest from the go-to-market experts

Tag: Case studies

April 11, 2016

How Vidyard Added $1M+ in Sales Pipeline with Account-Based Marketing

Customer Testimonial: Tyler Lessard CMO at Vidyard Tyler Lessard is the CMO at Vidyard, the leading video marketing platform that […]

March 29, 2016

How Invoca Increased Conversions by 200% with Account-Based Marketing

Customer Testimonial: Julia Stead Director of Demand Generation at Invoca Julia Stead is the Director of Demand Generation at Invoca, […]

May 18, 2015

Case Study: 5 Ways Account-Based Marketing Helped SalesLoft Grow 2000%

I had the honor of joining Kyle Porter, CEO of SalesLoft, at SiriusDecisions Summit 2015 for a case study on […]

April 21, 2015

Two Hot Ways Account-Based Marketing Maximizes Event ROI

Talk to any person who does event marketing, and you’ll quickly learn that putting an event together is extremely hard. […]

March 23, 2015

How SalesLoft Increased Reach 600% Through Account-Based Marketing

SalesLoft, a company that provides prospecting automation software, does account-based marketing amazingly well. Each week, as their sales development team […]