July 31, 2016
How Uberflip Aligns Content Marketing + Sales for Account-Based Marketing
Customer Testimonial: Hana Abaza Vice President of Marketing at Uberflip Hana Abaza leads the marketing department at Uberflip, a company that focuses on […]
July 5, 2016
#FullFunnel16 Recap: All Things Account-Based Marketing
This post, written by Maria Geokezas, originally appeared on the Heinz Marketing Blog. If you couldn’t attend the Full-Funnel Marketing event held on […]
March 22, 2016
4 Ways Data Drives Sales and Marketing Alignment
Editor’s Note: This is a contributed post from guest blogger Nipul Chokshi of Lattice Engines I recently had the pleasure of […]
November 11, 2015
Building a Priority List of Targeted Accounts for Account-Based Marketing
The key to flipping the funnel is to focus on accounts, target key decision makers, and advertise to them on […]
July 12, 2015
4 Ways to Align Your Sales and Marketing Teams with Account-Based Marketing
The concept of sales and marketing alignment is nothing new, but it’s still something many B2B struggle with. While some […]
June 24, 2015
4 Killer Benefits Of Implementing an Account-Based Marketing Program
In our first post in our Account-based Marketing 101 series, we discussed some of the basics of account-based marketing, including […]
May 11, 2015
Why TrustRadius Recognizes Terminus as a Top Account-Based Marketing Solution
Editor’s Note: This post was originally published on TrustRadius. TrustRadius is the leading review site for business software users. The […]
May 8, 2015
Slideshare: 5 Ways AdTech Can Scale Account-Based Marketing
There are many ways that you can approach account-based marketing campaigns, but a common challenge is scaling these programs to […]
April 15, 2015
Marketo Marketing Nation Day One Recap #MKTGNation
Day one of the 2015 Marketo Marketing Nation Summit was nothing short of amazing. We loved it so much that […]
