December 15, 2017
#OneTeam: A True Tale of Account-Based Marketing Transformation
At Terminus, we’re going through an account-based marketing transformation. During my two years at Terminus, I’ve witnessed firsthand how our […]
December 15, 2017
12 Ways to Segment Account-Based Advertising Campaigns
Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted display […]
December 14, 2017
Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing
[vc_row][vc_column][vc_column_text] B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m […]
December 14, 2017
If Star Wars Characters Had Email Signatures
♫Duuh DUUH da da da DUUH Duuh da da da DUUH Duuh dun-dun-dun-duuuuh ♫… It’s back! With tomorrow’s premiere of […]
December 13, 2017
Two Mistakes Management Makes with Sales Development
Over the years I have worked alongside sales teams in a wide range of fields. No matter what the field, […]
December 12, 2017
A Day in the Life of a Terminus Customer Success Manager
“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer Success […]
December 6, 2017
Consequences of Not Prioritizing the Customer and How to Get Back on Track
While the concept of being customer-centric isn’t new, there’s been a heightened focus recently on prioritizing the customer within SaaS […]
December 5, 2017
Santa Uses Terminus to Design Magical, Tailored Experiences
Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights how […]
December 5, 2017
Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data
Use New Filters to View Website Engagement Data by Campaign or Account In early Q3, Terminus launched Account-Based Visitor ID […]
