The latest from the go-to-market experts

Terminus Blog

November 12, 2024

DemandScience and Terminus Merge, Creating a Global Leader in B2B Revenue Marketing

Combination Propels Launch of Next Generation ABX Platform DANVERS, MA, and ATLANTA, GA, November 12, 2024 -- DemandScience, a leading B2B revenue intelligence and demand generation company that accelerates global growth...

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October 16, 2018

Sigstr Guidelines: Tips and Tricks for Designing Email Signature Banners

Here at Sigstr, we often get asked about our own bold, eye-catching campaign designs. Our bright colors, unique sticker-style illustrations, […]

October 16, 2018

How Masergy Built an Award-Winning ABM Strategy from the Ground Up

Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. […]

October 11, 2018

How We Achieved 5x Higher Engagement with Targeted Email Signature Marketing

As the admin of Sigstr for Sigstr, I’m often asked about our email signature marketing strategy and best practices to […]

October 9, 2018

Email Signature Marketing for a Good Cause

With the recent devastation of Hurricane Florence, our team here at Sigstr has been reflecting upon how marketing technologies can […]

October 4, 2018

How Relationship Marketing Impacts Events

In the video above, Sigstr’s Relationship Marketing and Event Marketing Manager, Bailey Roberts, shares what relationship marketing means to her […]

October 2, 2018

Known Marketing in the Age of GDPR

This Sigstr-authored post was originally published on Target Marketing. The long awaited May 25 enforcement date for GDPR has come and […]

September 27, 2018

Sigstr for Sales: How Relationship Marketing Impacts a Sales Rep’s Day-To-Day

“Eat your own dog food” (ew) or “drink your own champagne” (better!) are idioms that we often hear in sales, […]

September 25, 2018

How to Get Sales on Board with Account-Based Marketing

Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can […]

September 24, 2018

How to Put ABM into Action with the TEAM Framework

Common Challenges with Account-Based Marketing Over the years, we’ve helped hundreds of B2B teams overcome some of their biggest marketing […]