April 24, 2024
How CINC Systems Scaled ABM to Drive 111% Increase in Deal Value
The journey from a startup to a market leader is filled with strategic choices, and CINC Systems has shown a clear path to success. In a recent webinar, Taylor Young, Director of Strategic Initiatives at Terminus, sat down with Kim Pitsko, Head of Performance and Enablement at CINC Systems, to discuss CINC’s ABM journey and how...
Read moreApril 9, 2024
Unlocking Revenue Potential Through Go-to-Market Alignment: Insights from Terminus and LinkedIn Webinar
In our recent webinar, Jim Gilke, Account Manager at Terminus and Sanjay Vasdev from LinkedIn's Customer Solutions Engineering team, shared valuable insights on how businesses can unlock their revenue potential through effective go-to-market (GTM) alignment, specifically through using Linkedin. The session was particularly insightful for those looking to understand the integration of Terminus and LinkedIn to drive...
Read moreMarch 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 5, 2018
Finally, Account-Based Retargeting for B2B Marketers
Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your brand […]
November 5, 2018
5 Challenges with Scaling Account-Based Marketing
You’ve got a list of target accounts. You mapped out a plan that covers every stage of the sales process. Your […]
October 30, 2018
Email Signature Marketing vs. Traditional Email Marketing
Although we included a “vs.” in the title of this blog post, we first want to mention that we recommend […]
October 26, 2018
3 Reasons for Marketers to Curb Their Lead Addiction
Leads are the high-fructose corn syrup of the B2B marketing and sales world. Just like sugar is a low-quality source […]
October 25, 2018
Must-Track Marketing KPIs for Account-Based Demand Generation
As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar are […]
October 24, 2018
Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting
Signature Story Case Study Introducing Lumavate Founded in 2015, Lumavate is an enterprise platform for building progressive web apps (PWAs) […]
October 22, 2018
How to Unlock 2X More Engagement by Eliminating Lead Forms
Here at Terminus, we’ve been saying that engagement is the new form fill for a while. We borrowed the phrase […]
October 21, 2018
If Your Favorite Halloween Characters Had Email Signatures
Alright ghouls and gals, it’s time to pumpkin spice up your life with a bit o’ Halloween cheer! From fake […]
October 19, 2018
A Tale of Two Account-Based Marketing Journeys
This post is based off a podcast with Raianne Reiss and Joe Quinn. If you’d like to listen to the full episode, […]
