The latest from the go-to-market experts

Category: FlipMyFunnel Post

March 1, 2018

How AI is Changing ABM

Account-Based Marketing has been around for a little while now. But just as we’re getting used to what ABM means […]

January 23, 2018

Blockchain Marketing: From Customer to Investor

Many of us have heard the term, “blockchain.” However, few of us understand it let alone how to use it as […]

June 21, 2017

#SangramSeries: Measuring ABM Success with Engagement, not Contacts

Contacts don’t matter! Well…in account-based marketing (ABM) world, they don’t matter as much as engagement does. Check out this quick […]

June 14, 2017

Guest Blog: 3 Ways Terminus Uses Account-Based Marketing for Customer Success

In the B2B space, best-in-class customer success departments have always been focused on the account rather than than individual. Now […]

June 2, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Sales Enablement and Engaging Accounts

Thank you to everyone who participated in our yesterday’s weekly #FlipMyFunnel Tweet Chat! We had an incredible discussion around the […]

April 25, 2017

#WomenInMartech Game Changers: How Katie Bullard Embodies 3 Values to Empower Her Team

#FlipMyFunnel is extremely excited to engage with our vast #WomenInMarTech community! One of the ways we’ve chosen to facilitate this is […]

April 25, 2017

Top Tweetable Moments from Marketing Nation Summit: Day 1 Recap

If you’re at home wishing you could be at Marketing Nation Summit, I feel you. Or maybe you missed out […]

April 24, 2017

#SangramSeries: What is Unbound?

This week, Sangram expands on the idea of unbound. Never heard of it? Watch the quick video. Can’t watch the video? Check […]

April 21, 2017

Top Tweetable Moments from #FlipMyFunnel Tweet Chat – Virtual Bootcamp

Thank you to everyone who participated in the first #FlipMyFunnel Tweet Chat of the year! With the #FlipMyFunnel Virtual Engagement […]