November 5, 2018
Finally, Account-Based Retargeting for B2B Marketers
Ahh, retargeting. The digital marketer’s go-to. By focusing display impressions on people who have already been exposed to your brand […]
November 5, 2018
5 Challenges with Scaling Account-Based Marketing
You’ve got a list of target accounts. You mapped out a plan that covers every stage of the sales process. Your […]
October 25, 2018
Must-Track Marketing KPIs for Account-Based Demand Generation
As a B2B marketer, you’re probably well-versed in the basics of demand generation and account-based marketing. But how familiar are […]
October 24, 2018
Lumavate Adds Sigstr to ABM Strategy with Account-Specific Targeting
Signature Story Case Study Introducing Lumavate Founded in 2015, Lumavate is an enterprise platform for building progressive web apps (PWAs) […]
October 22, 2018
How to Unlock 2X More Engagement by Eliminating Lead Forms
Here at Terminus, we’ve been saying that engagement is the new form fill for a while. We borrowed the phrase […]
October 16, 2018
How Masergy Built an Award-Winning ABM Strategy from the Ground Up
Meet Malachi Threadgill, the director of demand generation at Masergy and winner of SiriusDecisions’ 2018 ABM Program of the Year. […]
October 9, 2018
Email Signature Marketing for a Good Cause
With the recent devastation of Hurricane Florence, our team here at Sigstr has been reflecting upon how marketing technologies can […]
September 27, 2018
Sigstr for Sales: How Relationship Marketing Impacts a Sales Rep’s Day-To-Day
“Eat your own dog food” (ew) or “drink your own champagne” (better!) are idioms that we often hear in sales, […]
September 25, 2018
How to Get Sales on Board with Account-Based Marketing
Rolling out an account-based marketing program requires a shift in the way your team approaches marketing and sales, which can […]
