The Latest from the ABM Experts
February 3, 2016
Can B2B Marketing Survive Without Leads?
Written by Nikki Nixon
Could you imagine a world where leads were not part of the B2B marketing equation? It could be both scary and exciting.
If you’re feeling either right now, then you should definitely see our latest Dynamic Duo presenting at the #FlipMyFunnel B2B Sales and Marketing Roadshow.
The truth is flipping a funnel means more than sending cross-sell emails. True customer marketing requires a major change in how marketers execute their work and how they measure its impact, from engagement and advocacy to retention and growth.
What does it take to make this shift? In this session, you’ll hear about what marketing must do to re-imagine its role in a customer focused company. You’ll walk away with an understanding of what customer marketing should be and how to win over those who still don’t believe marketing matters unless it delivers a lead.
For the last year, Monica has been leading the development of a Customer Marketing center within Cisco, designed to support post-sale customer engagement and retention. Megan will talk with Monica about how Cisco is helping marketers from across the globe transition their skills and focus from demand creation to the post-sale customer lifecycle and tune their execution to meet a new set of business goals. Monica and Megan’s insights will help you navigate the practical challenges that marketing leaders need to address on the way to better customer focus.
We can’t wait to see you at #FlipMyFunnel in San Francisco. Check out the event page to learn more about our speakers and view the agenda. Join us maybe?
Register today and save your 50% off your ticket with promo code FMFBLOG50
Learn more about ABM and the T.E.A.M. account based marketing framework:
- Target – Create a target account list for ABM
- Engage – Account based advertising
- Activate – Account based sales enablement tools
- Measure – Account based analytics
See the full Terminus account based marketing platform.
Check out some account based marketing examples.
Learn more about account based marketing services.
Terminus: an account based marketing software company.