Terminus Blog

The Latest from the ABM Experts

#HumansOfTerminus: Stevie Vines

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Humans of Terminus: Stevie Vines, Software Engineer & Perpetual Learner

This post marks the start of #HumansofTerminus, a series we created to showcase the diverse spectrum of personalities, experiences,...

The Value of a Dollar with Account-Based Advertising

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The Value of a Dollar with Account-Based Advertising

Not Every Advertising Dollar is Created Equal

Sales Insights Product for Terminus ABM

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Introducing Sales Insights to Empower Sales & Marketing to Better Prioritize Accounts & Succeed as One Revenue Team

The Problems with Lead Scoring B2B marketers that are still using lead scoring to hand off leads are doing...

Terminus named Atlanta's fastest-growing software company in the 2018 pacesetters awards

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Terminus Named Atlanta’s Fastest-Growing Software Company in the 2018 Pacesetter Awards

2018 has been an exciting year for account-based marketing — and for Terminus in particular. We kicked off the...

12 ways to segment account-based advertising campaigns

12 Ways to Segment Account-Based Advertising Campaigns

Improve the effectiveness of your account-based advertising with campaigns targeting highly specific audiences. It’s no surprise that more targeted...

Terminus Bombora Partnership Operationalize ABM

Terminus & Bombora Partner to Operationalize Data-Driven Account-Based Marketing

B2B marketers can use buying intent and website engagement data to target accounts with Terminus account-based advertising. Today, I’m...

A day in the life of a Terminus customer success manager - Brenna Zenaty

A Day in the Life of a Terminus Customer Success Manager

“The best part of my job is seeing how much our customers trust us,” says Brenna Zenaty, Senior Customer...

Santa uses Terminus to design magical, tailored experiences

Santa Uses Terminus to Design Magical, Tailored Experiences

Editor’s Note: Our friends over at Uberflip have launched a fun holiday campaign about account-based marketing (ABM). It highlights...

Enhancements to Account-Based Visitor ID Allow Marketers to More Easily Analyze Account Engagement Data

Use New Filters to View Website Engagement Data by Campaign or Account In early Q3, Terminus launched Account-Based Visitor...

5 HubSpot Workflow Recipes to Unite Inbound and Account-Based Marketing with Terminus

5 HubSpot Workflow Recipes for Inbound + Account-Based Marketing

Get Started with ABM Using These HubSpot Workflow Recipes In August 2017, we announced the Terminus integration with HubSpot...

How Uberflip Uses Terminus for Account-Based Marketing

How Uberflip Uses Terminus for Account-Based Marketing

Editor’s Note: This is a guest blog post from Heidi Vandermeer, the Account-Based Marketing Manager at Uberflip, a cloud-based platform that...

5 essentials of building effective partnerships

5 Essentials for Creating Effective Partnerships [Video]

Editor’s Note: This post was written by Tim Kopp, a General Partner with Hyde Park Venture Partners, and was originally...

5 steps to an account-based marketing program

5 Steps to a Fresh Account-Based Marketing Program [Video]

Editor’s Note: This is a guest post from Katie Bullard. As Chief Growth Officer of DiscoverOrg, Katie brings 15 years...

Use this template to orchestrate account-based marketing campaigns

Use This Template to Orchestrate Account-Based Marketing Campaigns

What We Mean By “Account-Based Marketing Orchestration” Account-based marketing orchestration refers to a deliberate series of marketing activities and...

Why conversational ABM is the one piece you need for 2018

Why Conversational ABM Is the One Piece You Need to Add for 2018

Editor’s Note: This is a guest post from Erik Devaney. Erik is a brand marketer at Drift, the world’s first...

How to Orchestrate Account-Based Interactions Across Marketing and Sale

How to Orchestrate Account-Based Interactions Across Marketing & Sales

Editor’s Note: A version of this post first appeared on Engagio’s blog. Account-based interactions are the tactics and activities...