Terminus Blog

The Latest from the ABM Experts

ABM measurement

Featured post

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Pipeline Forecasting

Mastering Account-Based Pipeline Forecasting

Most organizations today struggle with pipeline forecast accuracy. In fact, the average win rate of forecasted deals is just...

How to Measure Account Based Marketing Campaigns

Measure your ABM efforts with Terminus Advanced Analytics

The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure...

Dynamic Account-Based Programs

How to Run Dynamic Account-Based Programs

How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs,...

[ABM Case Study] Phononic Aligns Marketing and Sales to Drive Explosive Growth

  Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...

Announcing LinkedIn’s Official Account Based Marketing Foundations Course, Powered by TEAM

Hi there, Sangram here. Very excited today to announce the release of the authoritative Account Based Marketing Foundations course...

Understanding and Identifying Opportunities Within ABM Account Lifecycles

After a few years of positive momentum, account-based marketing (ABM) has become an undeniable reality for B2B marketers. In...

pramata + terminus

[ABM Case Study] Pramata Lowers Customer Acquisition Cost by 60%

  Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...

Account Firmographic Data Completion

Account-Level Firmographics, Now Automatically in Account Hub

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

3 Approaches to Building and Targeting ABM Campaigns

Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can...

What is account based marketing (ABM)?

Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the...

How Authenticity Helps You Succeed in ABM

Nobody likes to be sold to, not even sales reps. When you’re looking to make a purchase, who would...

Snowflake ABM Case Study

[ABM Case Study] Snowflake’s 1-to-1 ABM Campaigns Drive 50% of Content Consumption

  As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...