The latest from the go-to-market experts

Terminus Blog

December 30, 2022

Why You Need the Terminus ABM Certification Course

As the industry’s only True ABM Platform, it only made sense for our team of marketers to design an easy-to-digest certification course to help start—or elevate—ABM efforts for your business. The Account-Based Strategy Certification: Fundamentals course covers the fundamental principles of an account-based marketing strategy, and tactical, real-life recommendations and examples for running ABM campaigns.

Read more
June 30, 2022

Beyond Traditional Ad Strategies: Reaching Today’s Digital Buyer

“At the end of the day, B2B and B2C buyers are the same people,” says Tenisha Griggs, Terminus Vice President […]

May 19, 2022

Ready to “Run” With Multi-Channel ABM Plays? Let’s Go.

Your marketing team is seeing big wins with ABM programs and you’ve had success with multi-channel campaigns. Your revenue teams […]

May 11, 2022

Customer Rock Star Spotlight: United Airlines Uses Terminus Email to Take Flight with ABM

Terminus Products Used Ad Experiences Data Studio Email Experiences Sales Experiences Measurement Studio Platinum Support United Airlines and ABM United […]

May 10, 2022

Better ABM Strategies Through Collaboration: How Partnering With Terminus Just Got Easier

Developer Accounts, APIs, and a brand new Partner Marketplace. It’s time to join the Terminus partner ecosystem. Howdy partner! Ok, […]

May 4, 2022

The TL;DR of the Terminus ABM Certification Course

“Welcome to your third week at Terminus, Molly! Why don’t you go ahead and take our new Account-Based Strategy: Fundamentals […]

May 3, 2022

Customer Rock Star Spotlight: Daniel Englebretson from Khronos

Daniel Englebretson is the Founder of Khronos, an agency which partners with clients to install a flexible framework for account-based […]

April 28, 2022

The Red Carpet Treatment: Engaging Buyers With Personalized Messaging

If you had 30 seconds to talk to a prospect, would you know what to say? After putting in the […]

April 26, 2022

4 Campaign Ideas to Take Your Starter-ABM Strategy to New Heights

This isn’t your first rodeo. You’ve been playing the account-based marketing game for some time, but you’re looking for a […]

April 21, 2022

First-Party Data Is the Next (And Right) Move

As a marketer, there are lessons to be learned by thinking about your business as a booth in an IRL […]