March 25, 2024
The Power of Buying Groups: Understanding and Navigating the Collective Decision-Making Process
In B2C decisions are made quickly. Your end purchaser is often your end user, occasionally with a spouse or family member weighing in on the decision. In B2B we all know that the decision making process is significantly more complex and typically involve larger buying groups. Your initial researcher may not be a user...
Read moreMarch 18, 2024
A Dynamic Duo: How Sales Empowers Marketing for Maximum Impact
In the fast-paced and ever-evolving landscape of B2B, the synergy and relationship between sales and marketing is a vital factor in achieving sustainable growth and success. While marketing creates demand and generates engagement, it is the sales team that turns that demand and engagement into revenue-generating deals. In this article, we will explore the pivotal role...
Read moreMarch 11, 2024
Unifying Go-to-Market Strategies: Insights from Terminus and Forrester
In our recent webinar, Anne Murlowski VP of Marketing at Terminus, sat down with Seth Marrs, Principal Analyst at Forrester Research, to delve into the evolving landscape of how to unify go-to-market strategies. The discussion covered the challenges organizations face today and outlined actionable strategies for achieving a cohesive and impactful go-to-market approach. Below are some...
Read moreMarch 1, 2024
The Pitfalls of Bad Data
In the realm of B2B marketing, where precision and personalization reign supreme, data quality emerges as the unsung hero that can either make or effectively break your campaigns. The importance of clean, accurate, and up-to-date data cannot be overstated, as it forms the backbone of effective and efficient marketing programs. Let’s explore together the pitfalls of bad...
Read moreJanuary 16, 2024
Resilient Sales Tactics: Leveraging Data to Navigate Rejection Effectively
In the world of sales, rejection is an inevitable part of the journey. Seasoned professionals understand that the path to success often winds through rejection, and it's the ability to navigate this landscape with resilience that sets exceptional sales people apart. But what fuels this resilience? Data. Harnessing the power of data, particularly first and third-party data,...
Read moreDecember 4, 2023
The Game-Changer: The Power of Personalization in B2B Marketing
In the world of B2B marketing, by now we all know, the power of personalization is a table-stakes game changer. Gone are the days of one-size-fits-all marketing campaigns that cast a wide net, hoping to catch a few fish. Today, most businesses have realized that to succeed in the highly competitive B2B landscape, they need to tailor...
Read moreNovember 27, 2023
How to Use Terminus’ AI-Driven ICP Prompt Library to Build Audience Segments
In our latest webinar, "Powering Revenue Growth with AI-Driven ICP Refinement," led by Taylor Young, Director of Strategic Initiatives, and Kevin Hurley, Head of Revenue Operations, we explored the role of Artificial Intelligence (AI) in enhancing Ideal Customer Profiles (ICP). The session highlighted how AI significantly improves the accuracy and efficiency of developing...
Read moreNovember 20, 2023
Unlocking ABM’s Financial Potential: A CFO’s Guide
In today's economic landscape, the CFO’s responsibilities go beyond just balancing the books; they play a pivotal role in steering the company's financial ship through turbulent waters. In an era marked by uncertainty and economic challenges, CFOs are tasked with safeguarding financial stability while ensuring that every financial decision aligns with the company's overarching objectives. Meaning, many...
Read moreNovember 14, 2023
The Vital CMO-CFO Relationship
Efficiency has become the business watchword of 2023. For brand marketers, previously measured on nearly impossible to quantify metrics like impressions and visibility, this is a new challenge. In contrast, digital and demand gen marketers are nearly always responsible for pushing small (or large) marketing budgets to do more. This shifting dynamic requires strong collaboration in...
Read moreAugust 15, 2023
Engineered Serendipity: Marketing and Sales Alignment made easy
Recently, my friend Sam moved to a home near the Indianapolis airport. When I was helping her move, I was […]
August 9, 2023
Webinar Recap: How Savvy Marketers Get CFO Buy-In
Securing financial approval for marketing strategies is often a significant hurdle for marketing professionals. This challenge was the focus of […]
June 14, 2023
Forrester B2B Summit 2023: Accelerating Growth through Customer-Obsessed Strategies and Emerging Technologies
Forrester’s B2B Summit North America proved to be an invaluable gathering for B2B sales, marketing, and product leaders. With a […]
April 6, 2023
How ABM Programs Can Breathe New Life Into Your CRM
Let’s talk about your CRM platform. It’s the #1 tool for your go-to-market team to build pipeline and drive revenue, […]
March 30, 2023
Webinar Recap: Pipeline Problem? How to Fill Your Funnel with Net-New Accounts That Actually Want To Buy
Real talk: MQLs won’t fill your pipeline gap. You need new prospects that meet your ICP and are actively searching for a […]
March 21, 2023
Terminus Launches New Curated Go-to-Market Data Solution
ABM pioneer adds intelligent, human-verified data to surface unknown accounts and contacts showing buying signals in partnership with Bombora ATLANTA […]
March 2, 2023
B2BMX 2023 | the recap
This year’s B2B Marketing Exchange brought revenue teams from around the industry together to share and discover the innovative strategies […]
February 14, 2023
The Ins and Outs of Digital Media Budgeting
If media budgeting was given a “senior superlative” in the yearbook, it would be “Task Most Likely to be Delegated.” […]
February 9, 2023
Spilling the Tea on Intent Data
Marketers everywhere struggle to find new buyers. It’s baked into the job description. And with new mandates focused on building […]