Terminus Blog

The Latest from the ABM Experts

How to Report on Your ABM Funnel: A Template for B2B Marketers

There’s been a fundamental shift in the B2B buying process over the last 5 years. So why has the...

Mar 28, 2019

Most organizations today struggle with pipeline forecast accuracy. In fact, the average win rate of forecasted deals is just...

Mar 26, 2019

The word is out – MQLs are all vanity, and serious B2B marketers are ready and willing to measure...

Mar 21, 2019

How Our Dynamic Account-Based Programs Fit Into the TEAM Framework We’re often asked how we structure our account-based programs,...

Mar 15, 2019

Whether your organization is fully bought into account-based marketing, is still operating on a primarily lead-based strategy, or...

Mar 04, 2019

Hi there, Sangram here. Very excited today to announce the release of the authoritative Account Based Marketing Foundations course...

Feb 28, 2019

After a few years of positive momentum, account-based marketing (ABM) has become an undeniable reality for B2B marketers. In...

Feb 27, 2019

Pramata uses human-aided AI technology and managed services to help B2B businesses eliminate revenue leakage — or revenue...

Feb 22, 2019

Segmenting your target market using firmographics is nothing new — most marketers have been doing it for decades. But...

Feb 21, 2019

Any marketer will tell you effective campaigning starts with a solid list of segmented prospects. But even that can...

Feb 20, 2019

Account based marketing is here to stay. In fact, according to analysts at TOPO, account-based marketing will become the...

Feb 14, 2019

Nobody likes to be sold to, not even sales reps. When you’re looking to make a purchase, who would...

Feb 12, 2019

As a Gartner Magic Quadrant leader for Data Management Solutions for Analytics, Snowflake’s account-based marketing team treats customers...